Increase Back-to-School sales of Levi’s and Dockers apparel at Sears.
Customers earned $10.00 in Burger King Gift Certificates with a qualifying $25.00 Levi’s and/or Dockers purchase at Sears. In addition to Sears in-store merchandising, Burger King supported the promotion with in-restaurant
merchandising, promotional messaging on drive-thru menu video screens and advertisements in SCRIP magazine.
Sales increased 25% from the previous year. Over 70,000 customers mailed in forthe Burger King offer.