Drive consumer traffic to JCPenney stores to increase Dockers sales.
JCPenney customers were offered a free golf putter with Dockers purchase during the Father’s Day timeframe. A sweepstakes offering consumers the chance to win a golf vacation to Pebble Beach, California supplemented the promotion.
JCPenney experienced a high volume of store traffic during the promotion period. Over 12,000 customers submitted requests for the free putter.