Client: Lexar Media, Inc.
Generate excitement for Lexar’s Professional Series product line.
The “Shoot Like a Pro” Sweepstakes offered consumers visiting photo specialty stores the chance to win a trip for two to Mount Rainier to attend a photo shoot with world-renowned photographer, Art Wolfe, plus a complete Lexar Professional Series Product Kid. Sales associates were also eligible to win complete Lexar Professional
Series Product Kits in a corresponding sales incentive.
Product knowledge and excitement for the high-end Lexar Professional Series product line was significantly heightened in both consumer and sales associate channels during the sweepstakes.